Brand

Women’s Month At Burnt: A Culture That Completes

Lené van Niekerk - Marketing Specialist
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Women’s Month At Burnt: A Culture That Completes Women’s Month At Burnt: A Culture That Completes

Burnt was never just about activewear. From the start, it was about creating garments that fit the life of someone who moves with precision & drive, whether it’s work, training, building, or leading. They’re in it. Fully.

Co-founder, Andriana, designed something for all women to feel capable in. But more than that, she built something for women with women. The result, well, a team that doesn’t just function, but fits. The kind of fit that makes any boardroom feel light, ideas land fast and success that’s shared.

This Women’s Month, we paused the usual Monday rush. On 28 July, the women of Burnt HQ enjoyed a coffee run at the Burnt Clubhouse in Greenpoint. The Marketing team curated a set of unexpected question cards and prompted some intentional conversations. The authentic sound of soft giggles, tearful reflections, belly laughs and big oh yeah’s filled the 8AM shift.

“From sharing stories of strength to daily banter and witnessing the resilience of my female colleagues, it’s something truly special.”

Jade, Junior Fashion Designer 

At Burnt, we continue to build the brand while also building the women behind it. From product sample testing to perfecting a design to training together before work to motivating each other to reach hard goals. Relationships are built. Friendship is easy. And from there, the passion that continues to drive the brand forward takes root.

It was nice realising how much we all work hard in our own ways…

Hlengiwe, HR Specialist 

This Women’s Month, we’re inviting all women to go a little deeper. Write a list of intentional questions. Push past the boundary of small talk and quick catch ups. To help facilitate that, the Burnt Clubhouse is hosting a Women’s Month special with a two-for-one drinks combo. Bring along your crowd and dare to start a culture within your circle where reflection is encouraged.

It worked for us.

This culture brings community. It brings friendship. It brings completion in a space unexpected, but needed.

To the women who shape this brand every day: Your presence and strength are what make Burnt more than just a brand.

You’re the connection, the heart of the brand and the culture.


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