Burnt® was founded in the summer of 2018, by Pierre & Andriana Cronje. The brand was born from their vision to blur the lines between their two passions. Fitness and fashion.
The idea is born
Pierre & Andriana decided to blend their passion for fitness and fashion to create a brand focussing on high quality, performance activewear that is also very fashionable.
Moved operations to Cape Town
First product shipped.
Pre-orders opened on 26 December 2018. First Burnt orders ship on 10 Jan 2019.
First pop up in Stellenbosch.
Very modest, yet such an important part of the journey. The demand for a physical presence was undeniable.
Burnt Fit launched.
We launch a range of dedicated gym and home training programs.
It was a stressful time but the growth that we achieved during this time was astounding.
Burnt was perfectly positioned to navigate the storm.
As our co-founder, Pierre says: “a lucky break swings by everyone every now and then, it’s just up to you to recognise it and capitalise on it."
Our first official office and warehouse
Burnt moved out of the apartment of Pierre & Andriana and into an office/warehouse space in Woodstock, Cape Town.
Hired first employee
After chipping away at the mission for nearly 2 years, Pierre & Andriana hire their first team member.
Black Friday website crash
10 minutues into Black Friday the website crashed, resulting in thousands not being able to check out. It was chaos in the office. The website came back online Friday 1pm and still the sales on Black Friday 2020 was more than the entire first year in business.
Hope exchange Feed5000.
Since our inception, we’ve decided to give back during the Black Friday period. People spend millions but for some buying the most necessary is a struggle. That’s why we decided to hand out a meal to the less fortunately for every order placed on Black Friday. We continue this tradition to this day.
Active Jewellery Launched.
The Burnt brand embodies functional fashion and what bigger statement than launching high quality, functional jewellery that can be worn while exercising. It was a massive success and still some of our best selling items of all time.
Burnt moved into a much bigger, off site warehouse.
The growth was fast and our office/warehouse became to cramped. There was only one solution. Go bigger.
Leased signed for first retail store.
The demand for a physical presence could not be ignored any longer.
Burnt Run Clubs Launched.
Community is at the forefront of everything we do and what better way to get together, share stories and ideas and get feedback straight from our customers than during a sweat session. Run clubs were launched all over South Africa. Today we have over 1000 runners getting together every Saturday.
Team of 8.
Opened first retail store in Stellenbosch.
We stepped into the world of physical retail after being online only for over 3 years. It was the best decision we’ve ever made. It gave a touchpoint to our brand and the ability to engage with our customers face to face.
Moved to an even bigger warehouse
The reason it’s seems like we’re constantly moving warehouses is because it’s true.
Urban collection fashion show
Being fashion focussed is a big part of the Burnt DNA and what better way to showcase our latest range than a high end fashion show.
We pulled off probably one of the sickest events ever in Bree Street, Cape Town. Filled with loads of people, publicist, editors and journalists.
V&A Store Open
Regarded as the flagship shopping centre in Africa, opening in the V&A was a major milestone.
Team of 27
The team is starting to grow more rapidly across our HQ, warehouse and retail departments.
First Men’s range launch
We always knew we would launch a men’s range. Our brand image has always been very urban and masculine. The perfect vibe for a state of the art men’s collection.
Mall of Africa store opening
Our first store in Gauteng.
Moved into our new HQ
We move over to a new office space 3 times bigger and build out our dream HQ.
The Village Walk Store & Canal Walk
We opened two stores in two days. We launched our first store in Pretoria at the Village Walk in Hazelwood, and our second store in Cape Town, in Canal Walk.
Team of 60. Big dreams. Even bigger dedication.