OUR PHILOSOPHY
"MADE TO MOVE"
It drives everything we do. From design, marketing, fulfilment andcustomer service. All the way to our athletes and partners. We areMade To Move, let's be the brand who enables it.
OUR MISSION
To create the greatest premium activewear in the game by being 100% customer focussed, while actively pushing the boundaries of the functional fashion space through innovation and passion in all departments of the brand.
OUR VISION
We will be the greatest global brand to ever come from South Africa.
since 2018
OUR GROWTH
2018
In August, Pierre and Andriana combined their passion for fitness and fashion to create a brand focused on high-quality, stylish performance activewear, and by November, they had relocated operations to Cape Town.
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2019
In January 2019, Burnt shipped its first products after opening pre-orders on 26 December 2018. By October, Burnt held its first pop-up in Stellenbosch, marking a modest yet significant step in response to the growing demand for a physical presence.
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2020
In January, Burnt Fit launched gym and home training programs. Despite COVID-19 challenges in February, Burnt thrived, as noted by co-founder Pierre. By September, Burnt moved to a new office and warehouse in Woodstock. October saw the hiring of their first employee, and November’s Black Friday chaos led to sales surpassing the first year’s total revenue by 1pm.
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2021
In January, Burnt launched Hope Exchange Feed5000, giving a meal to the less fortunate for every Black Friday order. July introduced the successful Active Jewellery line. By September, we moved to a larger warehouse, and in October, we leased our first retail store. November saw the launch of Burnt Run Clubs, with over 1,000 runners joining. By December, our team grew to 8.
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2022
In March, Burnt opened its first retail store in Stellenbosch, enhancing customer engagement. By April, we moved to a larger warehouse. August saw a successful Urban collection fashion show on Bree Street, Cape Town. In October, we opened a store in the V&A. By December, our team grew to 27, and we launched our first Men’s range.
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2023
In April, we opened our first store in Gauteng at Mall of Africa. By September, we moved into a new HQ, three times larger than before. November saw the opening of two stores in two days: Village Walk in Pretoria and Canal Walk in Cape Town. By December, our team grew to 60. As founder Pierre Cronje says, “There is no greater payout than the compounding interest on consistency.” Here’s to 2024.
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2024
In April, we secured an additional warehouse facility to handle larger shipments. In June, we opened two new retail stores in Johannesburg: Morningside Shopping Centre and Sandton City Mall. The Sandton City store is our first flagship location, showcasing a stunning new design.
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