Burnt in Amsterdam

Some moments mark a new chapter.

This is one of them.

Burnt Studios is stepping into Amsterdam for a single weekend - our first and only pop-up in the city. This weekend is about people. Movement. Connection.

Our journey into Europe started in 2024, launching burnt.co with opening our UK warehouse, allowing shoppers to experience next day delivery and all their favourite SA-based products on their doorsteps.

Why Amsterdam. Why Now.

After launching in the UK, our Amsterdam journey started earlier this year with The Chase — a collaborative run with a local Run Club called MOB, the four-man crew who lead some of the city’s most energetic community runs through Vondelpark every Wednesday evening and every second Saturday morning. Their energy is real. Their community is tight. And together, we’re building something bigger.

We’re taking a three-phase approach:

1. The Chase – complete.

2. The Movement – happening this August.

3. [Third phase – to be announced] – coming soon.

The Weekend Line-Up:

Friday 8 August

Retail Pop-Up Opening – 14:00–20:00

The doors open. Bubbles, bites, and the first opportunity to explore Burnt Studios in person in Amsterdam. A curated selection of our collection.

Saturday 9 August

Sessions with Rowen & Tijn – 09:30–17:00

Strength & mobility with globally recognised trainer Rowen Aida.

Guided breathwork with certified coach Tijn Branderhorst.

Between sessions: good coffee, fresh bites, the chance to connect.

Sunday 10 August

HYROX Training – 08:30–15:00

Step inside the HYROX Cave for high-energy, expert-led sessions. Game-changing tips. Small groups. Big energy.

One City. One Weekend.

This is the only time this year you’ll be able to shop Burnt Studios in Amsterdam in person.

After this, we’re back to shipping from the UK - so if you’ve been waiting to try on, feel the fabric, and experience the brand physically, this is it.

Join us.

Move with us.

Be part of The Movement.