Top Tips for Creating a Standout Instagram Page

Instagram isn’t just about pretty pictures and hashtags anymore; it’s where brands build connections, personalities shine, and communities grow. At Burnt, our approach is all about keeping it real, engaging, and unmistakably us.

So, without further ado, let’s get into it; here are my top tips as a social media manager to help you create a sick Instagram feed that stands out from the crowd.

Quality Is King

When it comes to content, quality is non-negotiable. Think of every post as a digital first impression—clear photos, sharp videos, and thoughtful designs are the baseline for a pro-looking feed. Premium content tells your audience you mean business. It screams, “I care about what I share!” When you put in the effort to create eye-catching visuals, engaging captions, and authentic stories, you’re not just posting—you’re building a community of followers who want in on the action.

Be Bold with Personality

Rolling in at number 2; Brand Personality. If you had to ask me, brand personality and high-quality content go hand in hand when it comes to creating a standout Instagram page. Vanilla captions and generic replies won’t cut it. Keep things fresh, engaging, and a little bit edgy. Your personality should be loud and clear, whether that’s witty, inspiring, or delightfully sarcastic. If you have insane imagery, an engaging personality, you’ve got yourself a great combo. Dare to be different and let that uniqueness carry through in every interaction. The goal? Build a voice that people can recognise even if your logo isn’t in sight.

Consistency is Everything

The algorithm loves regularity—and so does your audience. Create a posting schedule that feels sustainable and stick to it like it’s your morning coffee routine. Whether it’s three times a week, daily, or on specific days, make sure you’re showing up often enough to stay top of mind. Consistency shows commitment, and it keeps your followers coming back for more.

Craft a Killer Bio

Your bio is prime real estate. Think of it as your elevator pitch—it’s got to be clear and unique. Keep it short and impactful, let your brand’s personality come through, and give people a reason to follow. Got a brand hashtag? A quick tagline? A quirky emoji that represents you? Include those for a bio as memorable as your feed.

Think Beyond the Post—Use Stories, Reels, & Broadcast Channels

Instagram isn’t just about your grid anymore; stories, reels, and broadcast channels are where things get dynamic. Stories are perfect for quick, real-time updates, while Reels can help you reach new eyes with fresh, creative content. Broadcast Channels let you connect in the moment showing the real and raw. If you’re only posting to your feed, you’re leaving engagement on the table. Mix it up and let every format showcase a different side of your brand.

Engage & Bring Your Page to Life

Last but definitely not least; Nobody wants to follow a ghost account. Make it clear there’s a real person—or an entire team—behind the scenes. Jump into the comments, respond to DMs, and show up in stories with behind-the-scenes snippets, bloopers, and anything that gives followers a peek into your world. Humanising your brand builds trust and loyalty; it shows people that they’re not just talking to a logo, but a real team with heart.

Building an Instagram page that resonates is about more than just posting great photos—it’s about crafting a consistent, vibrant digital experience with your audience. Let your personality shine through, show up regularly, and keep things engaging and real. Your audience will notice, and before you know it, your page will be one people love to come back to.