Purpose:

This role is responsible for executing data-driven strategies across Meta, Google, and other key platforms to maximize return on ad spend (ROAS) while ensuring efficient budget allocation. The ideal candidate has a deep understanding of performance marketing and audience targeting in South Africa, the UK and European markets, combining analytical expertise with creative strategy to enhance campaign effectiveness. This role also requires the candidate to have a key understanding of location-based targeting and the ability to run ads aimed at specific retail locations.

Key Responsibilities:

Campaign Strategy & Execution: Plan, launch, and optimize paid media campaigns across Meta, Google, and other relevant platforms to achieve sales and brand awareness objectives.

Budget Management: Monitor and allocate advertising budgets effectively to maximize efficiency, performance, and return on investment.

Performance Tracking & Optimization: Track key performance metrics, analyse trends, and implement strategies to improve ad efficiency and ROAS.

A/B Testing & Experimentation: Conduct A/B testing, audience segmentation, and creative experimentation to enhance campaign performance.

Data Analysis & Reporting: Generate reports, provide insights, and recommend data-driven improvements to continuously refine advertising efforts.

Market & Industry Trends: Stay informed on digital marketing trends, algorithm changes, and best practices to maintain a competitive edge.

Cross-Channel Integration: Collaborate with marketing, creative, and content teams to align paid media efforts with broader brand initiatives.

Bonus: Ability to build, schedule, and plan email marketing campaigns to support customer engagement and retention.

Skills:

• Analytical mindset with the ability to interpret data, identify trends, and make strategic adjustments.
• Experience in creative strategy, ad copywriting, and audience targeting.
• Ability to work independently, manage multiple campaigns, and adapt to a fast-paced environment.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field advantageous.
• Certifications in social media marketing or digital advertising (e.g., Google Ads, Meta Blueprint) are a plus.

Experience:

• 2 – 5 years proven experience managing paid media campaigns.
• Strong expertise in Meta Ads, Google Ads, and other performance marketing platforms.

Knowledge:

The ideal candidate should possess a comprehensive understanding of various digital marketing channels, well-versed in the principles of digital advertising metrics and KPIs, such as click-through rates (CTR), cost per click (CPC), and return on ad spend (ROAS), enabling them to measure and analyse the effectiveness of campaigns accurately. A solid grasp of audience segmentation, targeting strategies, and the ability to interpret complex data sets to extract actionable insights are essential.

The candidate should also have a strong grasp of branding principles to ensure that all paid media efforts align with the brand’s identity and goals. An understanding of SEO principles and how they integrate with paid media campaigns to drive organic and paid traffic synergistically is also beneficial.

Proficiency in using analytics tools like Google Analytics, as well as advertising platforms such as Google Ads, Facebook Ads Manager, and other relevant software, is required to manage and optimise campaigns effectively. This comprehensive knowledge base will empower the candidate to develop and execute high-impact paid media strategies that achieve the desired business outcomes.

Company Culture/Organisational Fit:

Our company thrives on a vibrant culture defined by exceptional quality, where every team member is encouraged to deliver excellence in everything we do.

Innovation is at the heart of our approach, driving us to constantly push boundaries and explore new ideas that shape our industry. We celebrate diversity, valuing the unique perspectives and contributions of our team members from diverse backgrounds, which enriches our collective creativity and problem-solving capabilities.

Integrity is foundational to our operations, guiding us to uphold the highest ethical standards in all interactions and decisions. We foster a culture of continuous improvement, where every team member is empowered to actively participate and contribute ideas that drive ongoing growth and evolution within our organization.

Together, these values create an inspiring environment where innovation thrives, diversity flourishes, and each individual's commitment to quality and integrity propels our shared success.

Additional Information: 

• The position is full time (08:30 – 17:00)
• Start Date: April/May 2025
• Offices are based in Woodstock, Cape Town
• Please email your CV to careers@burnt.co.za
• Use subject: Paid Media Specialist
• Selected candidates will be emailed or called. If you have not heard back within 14 days of applying, please deem your application as unsuccessful.

We are super excited to hear from you and welcome our next member to the team! 

Purpose:

As a Stock Coordinator, you will be responsible for managing the efficient flow of stock between our Warehouse and Stores. Your primary focus is ensuring that stock is dispatched and received within a reasonable timeframe, while maintaining clear communication with the warehouse team, retail stores, and courier partners to guarantee timely deliveries. You will also play a crucial role in keeping all relevant departments informed about stock movement and availability.

Key responsibilities:

• Oversee the distribution and movement of stock between the Warehouse and Stores.
• Ensure stock deliveries are made on time and track all shipments in transit.
• Maintain accurate records of stock locations and availability.
• Conduct regular stock takes in collaboration with retail stores.
• Process and capture transfer requests in the inventory management system.
• Liaise with freight partners to address and resolve any logistical issues.
• Prepare and maintain accurate inventory reports.
• Investigate and manage stock discrepancies, ensuring proper documentation of any issues.

Skills:

• Proven experience in stock coordination, inventory management, or a similar role.

Qualification/s:

• Matric Certificate or equivalent; further qualifications in logistics or supply chain management are an advantage.

Experience:

• Strong organizational skills with attention to detail.
• Excellent time management and the ability to work in a fast-paced environment.
• Proficiency in inventory management software and related systems.
• Effective communication skills, both written and verbal.
• Strong problem-solving skills and ability to work under pressure.
• Physical ability to lift and move stock when required.

Additional Information: 

• The position is full time (08:30 – 17:00)
• Start Date: March/April 2025
• Offices are based in Woodstock, Cape Town
• Please email your CV to careers@burnt.co.za
• Use subject: Stock Coordinator
• Selected candidates will be emailed or called. If you have not heard back within 14 days of applying, please deem your application as unsuccessful.

We are super excited to hear from you and welcome our next member to the team! 

Purpose:

The Visual Merchandiser will be responsible for creating and executing effective visual merchandising strategies that improve the Burnt customer experience, drive sales, and maintain brand identity in all stores. This role ensures that stores maintain visually compelling and brand-aligned presentations. The Visual Merchandiser will work closely with different departments, including Retail, Marketing, and Buying, to translate brand strategies into engaging in-store experiences. This role is about more than aesthetics—it’s about designing an environment that converts curiosity into commitment, turning browsers into buyers through purposeful design.

Key responsibilities:

Visual Merchandising Strategy & Execution

• Design and implement high-impact visual merchandising strategies & that drive foot traffic, enhance brand presence, and increase sales.
• Implement visual merchandising guidelines and standards for all stores.
• Ensure a consistent in-store presentation across all locations that aligns with brand identity and marketing campaigns.
• Plan and execute seasonal floor sets, product launches, and promotional displays in collaboration with Retail and Marketing teams.
• Create window displays, feature tables, and focal points that drive foot traffic.
• Maintain and update store layouts to improve product accessibility.

Store Support & Training

• Conduct regular store visits to provide hands-on visual merchandising support and ensure brand standards are met.
• Train and mentor in-store teams on visual merchandising best practices, including fixture setups, signage placement, and mannequin styling.
• Develop educational materials, such as merchandising guides and checklists, to support retail teams in maintaining consistency.

Cross-Functional Collaboration

• Work closely with the Fashion Buyer to ensure product assortments are effectively displayed to maximize sales potential.
• Partner with the Marketing/Creative team to ensure in-store visuals align with digital and promotional campaigns.
• Collaborate with the Retail team to address space constraints, traffic flow, and customer engagement strategies.

Performance Analysis & Innovation

• Monitor and analyse sales performance related to visual merchandising changes and provide insights for continuous improvement.
• Identify opportunities and communicate to the buyer to maximise product performance.
• Stay updated on industry trends, competitor strategies, and customer behaviours to drive visual merchandising.
• Develop and implement new visual concepts that enhance the overall shopping experience and elevate brand presence.

Skills:

• Strong knowledge of retail store layouts, fixture placement, and in-store marketing techniques.
• Have a good understanding of our product range.
• Experience in training and developing store teams on merchandising principles.
• Proficiency in design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) is a plus.

Qualification/s:

• Bachelor's degree in Visual Merchandising, Fashion, Retail, Marketing, or a related field.

Experience:

• Minimum of 2 - 5 years of experience in visual merchandising, preferably in activewear or fashion retail.

Additional Information: 

• The position is full time (08:30 – 17:00)
• Start Date: April/May 2025
• Offices are based in Woodstock, Cape Town
• Please email your CV to careers@burnt.co.za
• Use subject: Visual Merchandiser
• Selected candidates will be emailed or called. If you have not heard back within 14 days of applying, please deem your application as unsuccessful.

We are super excited to hear from you and welcome our next member to the team!